KEYNOTE CONCEPT

BEAUTIFY, a Saudi based cosmetics delivery app, boasts some of the fastest delivery times in the region for their industry. We made sure to drive this message to their current and potential users by attaching this keynote concept right under their logo in the app store and for other applications and advertisements.

TYPOGRAPHY

In stride with Beautify's appeal towards a younger feminine demographic, the typography guidelines include a degree of variation in font size and color that enables creative and captivating use of text in marketing, social media, and advertisment. The font choices were selected based on popular appeal and proven acceptance.

GRAPHIC ELEMENTS

Beautify will utilize a number of graphic elements that appeal to a feminine demographic. Aesthetics for Beautify include classical Greek and Roman sculptures of the female form, a bright and balanced color palette, and subtle and identifiable patterns. These elements work in harmony to set a cool and polished vibe that appeals to feminine idealism, attraction, and the pursuit of perfection.

INSTAGRAM POST

Instagram is one of the key drivers of brand awareness and subscriptions in the cosmetics delivery industry. We included graphic elements unique to Beautify so that each post can be associated with the Beautify brand. Bright color and creative typography compliment each other and create eye catching backdrops for featured products.

INSTAGRAM GRID TAKEOVER

A carefully designed grid takeover allows you to set a tone for your social media profile or deliver an important message as a viewer first opens your page. When each post is part of a larger picture, it encourages viewers to continue exploring your profile as they scroll in anticipation of a larger image or message to be revealed. This boosts viewer engagement and helps to create a memorable social media presence.